PERSONAL
STORY
JOURNEY
Executive Strategy Coaching
3-MONTH MENTORING PROGRAMME
FOR THE DEVELOPMENT OF YOUR
PERFECT STORY
PERSONAL
STORY
JOURNEY
Executive Strategy Coaching
3-MONTH MENTORING PROGRAMME
FOR THE DEVELOPMENT OF YOUR
PERFECT STORY
We’ll work together to craft the perfect story
to enable you to position
and market yourself, your product or your business to maximum effect.
We’ll work together to craft the perfect story to enable you to position and market yourself, your product or your business to maximum effect.
You have achieved so much so far. You have overcome a long line of obstacles and played to your strengths with aplomb.
Now you find yourself at a turning point. Perhaps you’re making the jump from executive to C-suite, from consultant to partner, or from founder to investor. Perhaps you want to get your workforce on board with a change and help everyone understand where the journey is headed.
In this context, a story functions wonderfully as the bridge between the present and the future, the actual and the target state, the reality and the vision.
A good story delivers maximum impact from minimal input.
This is because a story is the quickest way past the bouncer at the VIP lounge of the listener’s brain.
The ‘Personal Story Journey’ is a three-month individual coaching programme that covers everything you’ll need to craft a powerful and authentic personal story
- Your current positioning
- Your goals, values and vision
- Your strengths, skills, talents – and blind spots!
- The interests you’re most passionate about (and those you can get others enthused about, too)
- Your personal story, value proposition and persuasive story
- Thoughtful metaphors and aphorisms to render abstract subject matter tangible for the audience
- The first milestones to be adopted in the compelling, persuasive telling of your personal story and the implementation of your vision
- And: What else makes you, you? What would you want your obituary to say about you?
Your Personal Story Journey coaching package includes the following benefits per month:*
- One intensive 3-hour coaching session at my Berlin coaching studio
- One brainstorming session via video conference or telephone (30 mins)
- Story counselling and Q&A support via WhatsApp (as needed)
- Supplementary coaching materials to keep you on track between sessions
- Optional: Follow-up coaching sessions if required as preparation for a planned speech; audio files; an expertly formulated script; a custom strategy booklet for your speech
* Lifelong access to the Storytelling Masterclass: including Europe’s most extensive online storytelling library by Veit Etzold – designed for private immersion and learning.
Your result:
The programme will leave with you an authentic and deeply impactful story –
one that feels good to tell, is 100% ‘you’ and allows you to inspire and persuade in any situation.
The Personal Story Journey will give you the tools to tell your unique story and realise your vision.
What is success?
A mysterious, indescribable power…
the belief that life can be moulded to my advantage.
Thomas Mann, “Buddenbrooks“
ADD-ONs, optional
Strategic positioning story
How you as a CEO can perfect your strategy and become its most effective ambassador.
Team story
How to persuade your team to work with you to get the best out of you and your business.
Ad hoc storytelling counselling via SMS or WhatsApp (60-90 mins):
Fast input for your next town hall speech or shareholders’ meeting, designed to get you seeing clearly again in just a few minutes.
Annual story training to keep you on track (also available as away days at the coast or in the mountains):
Two regular days of coaching per year to ensure that your positioning, strategy and story remain on the desired track.
Partner and family story:
All too often, we are professionals at work and amateurs in our private lives. This coaching add-on teaches you how to enrich your relationship with a strong vision and write the story of your partnership and family together, with everyone pulling in the same direction.
Please get in touch to find out more about any of the add-ons.
strategy
mentoring
The strategy mentoring programme goes one step further: you benefit from ongoing support not just for the initial three months, but for six months or the entire year. Several components are included. While our proven storytelling concept and the Etzold Storytelling Method guarantee your perfect story, an in-depth look at your positioning, goals, visions and beliefs helps you better understand all facets of yourself. Alongside this, we analyse your business to identify the unique competitive advantage that no-one else is offering. Experience from hundreds of coaching sessions has taught us that this is the blind spot of many a founder – and the consequences can be dire.
Even CEOs need to sell sometimes. With this in mind, our $torytelling approach is designed to help you persuade uncompromising customers or partners of the value of your ideas. Whether a strategy and change story, a product story, an employer branding story or an equity story to win over investors: our Story Generator creates the ideal story for each and every one of the challenges you face. Meanwhile, access to the Strategy Mentoring Online Library allows you to review and consolidate what you have learned – anytime, anywhere.
References
& SATISFIED
CUSTOMERS
“An expert and author whose step-by-step approach will help you develop the change story that best fits you.“
Dr. Ariane Reinhart, Executive Board Member for Human Resources, Continental AG
“Veit Etzold understands how a story must be structured in order to successfully engage a critical audience about even the most difficult of subject matter.”
Jochen Körner, CEO, Ecclesia
Caroline Schlienkamp, Executive Board Member for Human Resources, Talanx AG
Steffen Bersch, CEO at SSI Schäfer
“Veit Etzold’s intensive story coaching has helped me greatly during various phases of my professional career. In addition to his expertise in professional services, Veit takes time to examine not only the messages, but the people behind them. Highly recommended for anyone who believes in the power of exciting, authentic stories – now needed more than ever to inspire and persuade those around us!”
Dr. Michael Ensser, Global Chairman, Egon Zehnder
“Finally, someone who gets right to the heart of strategy – from the planning stage to the implementation. An invaluable help for companies who want to effect quick change.”
Peter Gerber, former Chairman of the Board, Brussels Airlines AG
YOUR COACH
PROF. DR.
VEIT ETZOLD
YOUR COACH
PROF. DR.
VEIT ETZOLD
The Personal Story Journey was born of my extensive practical experience in storytelling and story coaching. It is based on the following five elements, the combination of which is completely unique on the German and European market.
- My expertise as a bestselling storyteller based on 12 Spiegel bestsellers and twelve million thrillers sold
- My combined business expertise from 20 years spent across banking, strategy consulting (BCG), executive education (ESMT Berlin) and more than 500 customer workshops and coaching sessions
- My public speaking and presentation expertise as Germany’s top keynote speaker on strategy and storytelling
- My expertise as a professor of neuromarketing and as director of the competence centre for neuromarketing at Aalen University, Germany
- My know-how as a certified business coach (Dr. Bock Coaching Academy, DBCA)
Contact
Contact
GET ADVICE
Büro Dr. Veit Etzold GmbH
Kurfürstendamm 14
10719 Berlin
Management Prof. Dr. Veit Etzold: Brigitte Siegert
+49 (0)30 3974 3667
info@veit-etzold.de
veit-etzold.de
Learn more about Prof. Dr. Veit Etzold’s work as a top speaker:
veit-etzold.de/keynote-speaker
Learn more about Prof. Dr. Veit Etzold’s work as a bestselling author:
veit-etzold-autor.de